Digital Marketing Internship Modules
Mr. Boss Solutions, one of the Best Digital Marketing Training Institutes in Bengaluru. We OfferDigital Marketing Modules like SEO, SEM, PPC, SMM, Analytics, Content Writing, Affiliate Marketing, Email Marketing, and Google Adwords Certification Course So that Our Trainees Become Digital Marketing Experts in 90 days.
Core Digital Marketing Modules
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Web Analytics
Search Engine Marketing (SEM)
SEM is the place where you invest to show your results on Google for particular keywords. This is not free. It is paid. This is the biggest revenue source for search engines. Google has a lion’s share in Search Engine Marketing. Google, Bing, Yahoo, Baidu (In China) are the preferred search engines for marketers to advertise.
- Search Ads
- Shopping Ads
- Display Ads and Video ads on YouTube comes under Search Engine Marketing
This is the way of leading smartly and not just with hard work. Marketing automation involves using marketing software that takes over repetitive tasks and does them with minimal errors. Usage of bots and artificial intelligence comes into play here as they can do the right thing at the right time. By involving this module, you can multitask and deal with various necessities at once, thus increasing effective functionality. Smart usage can help you reduce dependence on manpower and also save more time.
Well, let’s not bombard you with over the rim kind of information. Until you process and try this with a definite success rate of some form, we will be more than happy to help you with more such crisp and useful knowledge. Let us be to your advantage.
Content Marketing is the centric part of digital marketing. Without content, there is no digital marketing. Even in traditional marketing, Content is the Key. Content can be in the form of text, video, audio and infographics. Nowadays, companies educate their target audience through content by having a blog, YouTube channel which contains several articles and videos regarding the company’s product and services.
Search Engine Optimization (SEO)
SEO is to rank your web pages on top of the search engine results when people search for specific keywords. SEO is not one day of work. It’s a continuous process. Search engines pick quality and relevant content to show in the SERP (Search Engines Results Page). Optimized content always takes a better position in Search Engine results. Search Engines won’t charge to show the organic (free) results. Becoming an SEO specialist is also one of the careers in digital marketing.
Social Media Marketing (SMM)
SMM is advertising on social media websites or mobile apps. Facebook, Instagram, Twitter, LinkedIn, etc., websites can be treated as Social Media websites and apps. Marketers can run ads on these social media websites and apps. Social Media Organic reach is almost dead now. Better you run ads to reach more audience and drive them to the website through social channels.
Email Marketing is marketing through Emails. Email marketing is one of the key modules in digital marketing. Why because, It comes under permission marketing and interacts as one-on-one communication. Earlier, Email marketing was like bulk SMS. sending a single mail to many people. But, now it has changed a lot.
Email Marketing is also now personalized with workflows and Email automation.
Web Analytics is the backbone for digital marketing. Web Analytics gives data about how the website is performing. How many users are visiting the website? Which device users are using to browse the website and other data will be provided by the Web Analytics software. The majority of the bloggers and companies use Google Analytics (GA) products for Web Analytics. We have other advanced Web Analytics premium tools as well. Based on the need, we can use those tools.
Apps are like clothes these days, everybody has them and makes use of them. It’s a part of their daily life which makes their life simpler. I call this your Personal Genie, fulfilling your wishes with just the touch of your hands.
Now, a smart marketer is the one who makes the right use of this genie. It’s like an addiction, the more a person’s wishes are fulfilled by the genie the more they use the genie. Replace the genie with your app and you will see magic.
What is this App marketing?
It is the usage of an App to engage customers and audiences on your personal platform. It allows you to be a part of every step that the customer takes. Following the right steps and identifying the right target audience, your app could get you the desired results.
Affiliate marketing is the escalator to your destination. Whilst others are struggling with the climbing, this module will ensure you a smooth ride to the top.
Let us understand how. An important principle that a leader follows is the division of labour and worship of time. So, by incorporating this module you will be able to focus on better tasks while also achieving better audience drive. Isn’t that what you want? How does this happen is that the marketing responsibility is handed over to a third-party user who meets your demands to meet their demands from you.
Choosing the right affiliate is equal to hitting the right branch, bringing the best fruits to your basket.
Ecommerce marketing gives your store the power to reach all destinations possible, not having to regret the limitation of distance and the possibility of missing out on potential customers.
This includes setting up an online store for your products and allowing your customers to take advantage of couch shopping. It makes your brand up to date and gives you a wider reach. This is the real definition of Smart evolution. With hardly any disadvantages, this module, if executed the right way can get your company to reach soaring heights
The types of Ecommerce marketing are;
- B2B: Business to business
- B2C: Business to consumer
- C2B: Consumer to Business
- C2C: Consumer to Consumer
Regardless of a person’s age, we humans are always attracted to stories and they tend to catch our attention.
Personal branding is a way of telling the world your purpose or your story in a way that makes it easy for them to distinguish you from the rest. It can be related to giving life to a character, by giving life you increase its value.
This involves dovetailing your image, the way you want people to perceive you and it allows you to not only communicate but also comprehend with your customers which makes all the difference and brings you the gift of loyalty from your audience.
Who doesn’t know Facebook? This platform has the highest number of users recorded. With literally more than half the population present on this tool, you can make the most out of it by marking your presence and by gaining followers.
Enhancing your Facebook page for your company allows you to market your products to a higher audience and also market along with customer engagement. Conducting contests, understanding customer needs, replying to consumer needs and getting feedback can be done with ease through this platform.
You can go through the basics of Facebook Ads Manager and get started by connecting to potential and future customers. The best part about this module is that if done the right way, your customer can be your marketer.
My secret advice, not only follows trends but to be the trendsetter.